Summer is the time for road trips — even this summer, although they’ll likely be shorter, in an RV, and will involve lots of disinfecting wipes. When you decide to take a trip, you get your family members aligned on the purpose of the trip and what will make it a success. And based on that, you’ll determine what needs to be done to make it happen (reserve the RV, pack the bags, plan the menus, etc.) Would you instead set out with 3-yr old twins, no destination in mind, no idea what will make your family say it was the best vacation ever, and then no real plan for how to make it happen? Of course not. It’s much the same in a business setting, when such important things as customer satisfaction and company revenues are at stake. Setting goals and desired outcomes help program managers know what programs need to be put in place to successfully achieve them.